Mobile apps are proving to be powerful assets for nonprofit organizations.

Enterprise mobility concepts have place in nonprofits too

By On3 Marketing In Customer Experience, Mobile Development, UX Design March 13, 2015

Enterprise Mobility for Nonprofits

There have been countless new ideas that have stemmed from widespread smartphone adoption. In fact, many businesses have been founded on a concept that would not have been possible without the popularity of consumer devices like the iPhone. Services like Uber and Lyft, for example, have changed how people catch a ride. This has caused some serious disruption in the taxi and livery industries.

“Engaging an audience is easy in a software-defined setting.”

But one other place that this idea could take hold is in the nonprofit sector. According to Nonprofit Quarterly contributor Jeanne Allen, ridesharing capabilities have been used by nonprofit organizations to help provide relief in areas that have been struck by a natural disaster. This helps people to stay mobile even if their own cars or normal means of transportation have been disabled.

Nonprofits have a lot to learn from enterprise mobility. There are a number of different ways in which solid business strategies can be appropriated for the nonprofit industry in order to better serve people in need. While individual use cases will vary, there is one thing that’s certain: Custom software solutions are the only way to go. While there may be other apps out there that do the same thing that a nonprofit is trying to accomplish, programs have to be designed for the specific entities that are using them in order to experience the best possible results.

Apps help build community
Nonprofits don’t necessarily have a consumer base as much as they do a community to engage. According to Business 2 Community contributor Wendy Burt-Thomas, this is why former Livestrong CEO Doug Ulman believes that social media is so valuable to nonprofit companies.

“There is a difference between a community and a crowd,” Ulman said, according to Burt-Thomas. “In a crowd, people push and shove and try to get a step ahead. In a community, people look around, they smile and share a story, because they know that a community doesn’t move forward unless they all move forward together.”

It’s undeniable that social media got a huge leg-up from the constant accessibility enabled by smartphone and tablet applications. This is something that nonprofits have to keep in mind – the sense of community that they’re looking for can be found in apps that encourage social interactions and involvement. Engaging an audience is easy in a software-defined setting, and doing so can help nonprofits to increase awareness, donations and support by making these things fun, simple and social.

Social media apps have helped to prove the importance of community in mobile connectivity. Enterprise mobilitySocial media apps have helped to prove the importance of community in mobile connectivity.

The importance of custom software
For any given task, there are countless apps out there that claim to be capable of handling it. But many of these programs are not designed with specific organizations in mind, meaning they only have a general understanding of what a company actually does. In order to make sure that a nonprofit gets the most out of an application, it’s important to invest in custom software development. This will ensure that target audiences are engaged and the overall goal is reached.

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