Measuring the ROI of custom mobile apps
There are a multitude of investments that any given business needs to make. These days, spending in this sense will reflect changes in enterprise technology. As the average employee has become more apt in performing basic IT operations, the possibilities for innovation within a company have exploded. As such, more organizations are looking to invest in the tools their staff members need.
One area that is seeing increased interest is custom mobile app development. Smartphones quickly made their way from status symbol to commonly-leveraged tool, and as a result, people are more readily-able to use them in professional settings – even outside of the office. This is pushing a larger number of businesses to invest in apps that are geared specifically toward the company.
As mobility becomes a greater necessity, organizations must supplement the devices of their workers with sanctioned software developed for their specific needs. This may sound unnecessary, given that there are so many consumer-grade solutions out there that are available for free. But when examining the actualreturn on investment that custom software development can provide, the plan of action is obvious. Businesses have to invest in the proper tools in order to find success.
Determining an app’s ROI
There are several things that need to be considered when plotting out the return on investment for custom programs. One thing to consider is just how important mobility is to the modern employee. Now that people are able to work from home as easily as they can from the office, having powerful smartphone assets is a must.
“These days, it’s increasingly rare that ‘work’ is exclusively done at a traditional desk, in a traditional office on a traditional desktop computer,” wrote ZDNet contributor Charles McLellan. “Of course plenty of people still operate in this way, but many also want or need to be able to perform a range of business tasks on the most convenient device they can lay their hands on, wherever they may be.”
This is one of the areas where custom software solutions can deliver significant ROI. By ensuring that mobile apps are effective in a company-specific way, organizations can increase productivity and employee satisfaction. This should not, however, be confused with allowing workers to select their own solutions. These tools are rarely checked for security and could potentially breach sensitive information to unintended recipients. Additionally, the use of several different programs by multiple employees to complete a single task can create a disconnect among workers. For mobile initiatives to return the greatest investment, having a unified interface for all employees will be essential.
Apps can also be of great value when deployed for customer use. Think about it – loyal consumers can download a direct connection to a business, where they provide a great deal of information regarding things like spending habits and responses to marketing. By leveraging this data and using it to drive growth and alter strategies, organizations can save a considerable amount of money and have hard facts regarding what works and what doesn’t.
Getting with the times
As it stands, there is an incredible number of businesses that are embracing custom software development. Many organizations that have already built these kinds of apps are reporting an average revenue growth of 44 percent and a profit increase of 34 percent. Similarly, companies have reported a 30 percent increase in sales efficiency when using mobile apps designed for their offices specifically. If there is one thing for certain, it is that mobility is a new essential, but the only way to approach it properly is through custom software development.