Business applications must have mobile aspects in order to adequately compete for customers and optimize employee productivity. User expectations are that any desired information or service is available, on any appropriate device, in context, at their moment of need. This is why you can expect to see an explosion of business apps and even corporate app stores over the next year.
Attention businesses, mobile is a unique channel, with different requirements for smartphones and tablets, and this channel must be integrated into the overall marketing mix. It is imperative that businesses understand who their mobile consumers are, how they access sites or apps, which devices they use, and what their expectations are for a positive experience.
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